Meanwhile, despite bring plagued with break-up rumours over the course of their two year marriage Mark insisted that his wife is 'the most important thing in my life'.

The TV presenter explained that although maintaining a long-distance romance can be hard while Michelle shoots Our Girl overseas, the loved-up couple work hard at keeping their four-year relationship 'exciting'.

He said that though the site was advertised as a way to meet local friends with shared interests, it was more like a photo-based dating site.

He also said the way it matches users was "obscure".

A CNET review by Rafe Needleman described Badoo's first impression as "creepy".

Such features include, ‘Rise Up’, which allows users to pay to give their profile more visibility on the site for a limited time.

In late 2007, 20% of Badoo’s then 22 million users were paying for heightened visibility at least once a month.

In the same report, it was given a ‘perfect score’ for verified accessibility on mobile devices.

Finnish newspaper Iltalehti reported that numerous Badoo profiles were created without people's consent, and that people have reported Badoo's actions to the police.