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At first, agencies were brokers for advertisement space in newspapers. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products.It did so through the invention of mass marketing designed to influence the population's economic behavior on a larger scale.The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery.The situation changed in the late 19th century when the advertising agency of N. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Ayer opened in 1869, and was located in Philadelphia.Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. Ayer & Son was the first full-service agency to assume responsibility for advertising content. Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products.In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers.

Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, and the advertiser has to change with them.Sponsors of advertising are often businesses wishing to promote their products or services.Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.In the 18th century advertisements started to appear in weekly newspapers in England.These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day.




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